Other Exhibitions on View

  • Sake Reference Room

Sake and the Media

Period: 
Dec. 6 (Wed.) - Jan. 14 (Sun.), 2024
Jan. 27 (Sat.) - Mar. 4 (Mon.)
Sake breweries have used many kinds of media that starting with hikifuda (announcement fliers), flyers, outdoor advertisements, posters, TV commercials, novelty goods, in recent years, social networking services to promote their products to consumers. This exhibition highlights the history of sake and the media, as well as the efforts to promote sake sales.
酒くん

Sake-kun is a Kansai-jin (a person from the Kansai region) who is obsessed with sake. 
He is an experienced sake brewing craftsman.

There are hundreds of surprises about sake. Let's find them all!

桜子ちゃん

Sakurako-chan is a fairy of Sasabe-zakura cherry blossom tree studying about Mr. Sasabe who had tended her.

The more we learn about Mr. Sasabe, the more we like him! As we learn more about sakura, our appreciation
for these beautiful tree grows!